Validating the Problem?
Before diving into the next phase, let's make sure we're addressing a real problem. Many of us struggle to find a workout routine that really fits our lifestyle and preferences. It's like trying to find the perfect puzzle piece for our unique fitness journey. Let's validate and solve this puzzle together!
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Our hectic schedules make it tough to stay consistent with fitness.
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We often begin with enthusiasm but face challenges in sustaining a regular exercise routine due to reasons like fatigue, lack of motivation, or competing priorities.
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Traditional gym routines may not suit people with unpredictable timetables.
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Finding a fitness solution that seamlessly combines in-person and virtual elements can be a challenge for those seeking flexibility in their schedules.
Responsibilities:
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Conduct user research
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Define the problem and provided insights to inform the ideation phase
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Define personas, user journeys, empathy maps and user flows
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Visual design of low-fi and high-fi wireframes, prototypes, and user testing
Tools Used:
Figma, Illustrator, Photoshop
Timeline:
4 weeks
EMPATHIZE
Let's Understand the user & the market
To really get what users want and need, I dug into how legal work gets done. I talked to people, looked at what bugs them, and checked out what other companies are doing. This includes User Interviews, Creating an Empathy map, identifying themes, developing Persona, and Competitor Analysis.
Qualitative Research: Interview Questions
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What are the primary frustrations users face in their current fitness routines?
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How do users prioritize between gym workouts and home-based exercises?
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What specific features or functionalities do users consider essential in a fitness app?
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In what ways do users seek motivation and support in their fitness journeys?
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How do users manage their time and prioritize fitness within their daily schedules?
Pain-Points
Persona Development
Based on insights from my research, survey findings and user interviews, I developed a persona to represent our target users.
Empathy-Map
Crafted an empathy map as a result of thorough user research, capturing user experiences, emotions, and needs.
Competitor's Analysis
Conducted a thorough competitor analysis, systematically evaluating and comparing key elements such as the Unique selling point, best features, design and content, and the missing gaps during the experience of each competitor’s app as a new user and a returning user.
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My key competitors are 8Fit, a Berlin-based Online fitness app, and Apple Fitness+, a technology company that provides indirect fitness subscriptions to their iPhone customers. 8Fit is a direct competitor, and Apple fitness+ is an indirect competitor to my fitness app.
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8 Fit is a health and fitness app offering efficient workouts, customized meal plans, and self-care guidance to users united by the desire to feel better inside and out. It offers more than 6 languages to access. It’s a direct competitor to my fitness app.
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It markets itself as an Online platform for fun, varied workouts, healthy & personalized meals, sleep meditation, and whole-body health.
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Apple Fitness+ is a subscription service that gives you access to trainer-guided workout videos on your compatible iPhone, iPad, or Apple TV. It comes with a diverse range of language access which makes it easy for customers to use the app. It’s an indirect competitor to my fitness app.
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Only Apple product user is welcome at Apple Fitness+. Users subscribe and access thousands of video and audio workouts —from HIIT to Yoga. And guided meditations.
"How might we design a fitness app that smoothly blends gym and home workouts with personalized variety and intuitive scheduling?"
Problem Statement
-John
"As a tech engineer with a busy schedule, I want a fitness app that offers quick and effective workouts, so I can stay committed to my health goals even when time is limited."
As a fitness enthusiast, I want to seamlessly transition between gym and home workouts in the app so that I can maintain a consistent fitness routine tailored to my dynamic lifestyle.
-Kevin
"As a parent, I want a family-friendly fitness app with tailored workout plans for each member, so we can prioritize our health together."
-Anushree
IDEATION & DESIGN
Let's Ideate and design the structure
Sitemap
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Story-boarding:
Scenerio- To find online fitness app for the whole family.
Big Picture
Close-up Picture
Wireframes:
TEST & ITERATE
Usability Studies:
Conducted usability testing with five participants to assess the prototype, assigning them straightforward tasks.
The insights gained from the testing informed the design changes made for the final iteration.
Task #1: To fill in the fitness plan details.
Outcome: It was observed that 4 out of 5 participants (took it long to fill in the details). This means that (for most users it is not easy to fill in all the details in short).
Based on the theme that: (the filing details is a lengthy process), an insight is: (users need minimum details to fill).
Before
After
Task#2: Select the right plan.
Outcome: It was observed that 4 out of 5 participants (unable to find their choice of package). This means that (the list of packages is not defined properly).
Based on the theme that: (users are unable to find the right package for them), an insight is: (list of packages should defined properly).
Before
After
Task#3: Explore the Free trial offers
Outcome: It was observed that 3 out of 5 participants (confused with the "Try Now" button and the Free trial option). This means that (the button is not descriptive).
Based on the theme that: (users are not directly getting to see free trial offers), an insight is that ("Try Now" button should defined properly) and thus, I elevated it to the top of the screen to ensure it is the first element users notice.
Before
After
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BRAND IDENTITY
Let's create the style guide
Typography & Color Scheme
Poppins Semi Bold
Headline Large
28/30px
Headline Medium
25/35px
Headline Small
20/30px
Poppins Extra Light
Body Large
16/24px
Body Medium (Bold)
14/20px
Body Small(Bold)
12/16px
Primary Color
#EBEBEB
#292929
Secondary Color
#973810
#E3D8BA
Combinations
HIGH FIDELITY MOCKUP
Let's finalize the design
THAT'S A WRAP!
Learnings
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"Flexibility is Key": Offering both gym and home workout options ensures everyone finds their fit.
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"Personalization Boosts Engagement": Tailoring features to individual preferences keeps users motivated, making users feel valued and supported on their fitness journey.
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"Iterate for Impact": Continuous refinement based on user feedback is essential for a user-centric experience.
© 2024 by DeeptiBanerjee