IKEA Canada Website
UX Refresh
RGD Mentorship Project
Project Overview
I undertook a mentorship project focused on redesigning the IKEA Canada website. The project emphasized UX best practices, information architecture principles, and accessibility standards, all while adhering to IKEA's brand guidelines. Please note that it is not affiliated with or endorsed by IKEA.
Enjoy exploring the journey!
Why this project?
Based on the 2023 summary report from IKEA, during the pandemic, we all turned to IKEA's website, with visits skyrocketing to 4.3 billion. But now that we’re back in stores, online visits dipped by 12.2% compared to F.Y. 2022.
Conversely, store visits have increased by 6.3% and it seems like the website might need a refresh. A new design could make shopping online easier and more enjoyable, bringing back those online visitors and keeping up with our digital habits.
Meet the Team
Jennifer Eustace (Creative Director)
Deepti Banarjee (Art Director, Project Manager)
Andras Gyenes (UX Designer)
Cherry Wu (UX Designer)
Juyeop Oh (UX Designer)
Let's dive into the detailed design process. Our objective lies in Identifying key pain points, and areas for improvement to enhance the overall user experience of the website’s Home Page, Product Series, and Product Page.
EMPATHIZE
To gather more insights on what makes the rating so low, we conducted research by-
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reading the reviews of Customers on the IKEA website.
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developing User personas based on initial research and user reviews.
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conducting Competitor Analysis.
DEFINE
Developing User Persona
The next step was crafting user personas. After conducting usability tests and interviewing users, we developed detailed personas to represent our potential users.
Each persona captured their profile, personality, goals, frustrations, behavioral traits, tech familarity and shopping preferenec and needs. This helped bring our users to life, ensuring our design would genuinely meet their needs and enhance their experience.
Problem Statement
Margaret Lee needs accessible, user-friendly online shopping with clear product information and ease of use due to her health limitations and not very tech-savvy preferences.
Nadine Abalos needs a website that streamlines her shopping experience with organized sections, quick access to space-saving solutions, and a smooth, user-friendly buying process.
Marcus Clancy needs website to offer affordable, stylish, and easy-to-assemble furniture. He wants an intuitive navigation, detailed product info, and convenient shopping features on website.
User Journey Map
Next, we created a user journey map. We closely mapped out their experiences step-by-step. This journey map included each user's interactions, emotions, and pain points at every stage of using the application.
By visualizing their journeys, I gained valuable insights into their needs and frustrations, helping to design a more intuitive and satisfying user experience.
Identifying Pain Points
We conducted a thorough analysis from Personas and Journey map to identify pain points in the online shopping experience, categorizing our findings into three key aspects: ​
Visual layout
Typography
Buttons & navigation
Pain Points -Home Page
Pain Points -Product Series Page
Pain Points -Product Page
Prioritization Matrix
We choosen MoSCoW method to prioritize the identified pain points by categorizing them into Must Have, Should Have, Could Have, and Won't Have. This approach helped us to ensure that the most critical issues impacting user experience are addressed first, while allowing for efficient resource allocation for improvements that will enhance, but not hinder, overall usability.
Must have
Should have
Could have
Won't have
DEFINE
Creating User Flows
We re-created the existing User Flows for Home Page, Product Series Page, and Product Detail Page of the IKEA website, focusing on refining and enhancing the current navigation paths to better align with user needs and improve overall usability.
Home Page
Product Series Page
Product Detail Page
Wireframes
By designing the wireframes, we aimed to create a more intuitive and visually cohesive interface that supports both usability and brand consistency.
Home Page
Product Series Page
Product Page
I'm currently refining this project for my portfolio. Full details and visuals will be available shortly.
© 2024 by DeeptiBanerjee